The three major-label groups Universal, Warner and Sony have all ramped up their investments in Africa in recent years: opening offices, sending A&R scouts to major hubs and forming joint ventures and partnerships.
Meanwhile, advances in technology and social media have further connected a continent of 1.2 billion people with a median age of 19.7 years — to the rest of the industry, creating a lucrative audience for both homegrown and foreign stars alike. Among Africa’s 54 countries, Nigeria, with an estimated 206 million people, has the largest population and the largest economy.
It has also emerged as a particular wellspring of talent, thanks to stars like Tiwa Savage, Davido and Mr Eazi, whose diverse paths through the industry have helped pave the way for other artists and highlighted just how many possibilities await African talent.
Lauded as the “Queen of Afrobeats,” Lagos-based Savage, 40, signed a landmark global recording deal with Universal Music Group and Motown Records last spring after making a name for herself as an independent artist (on Nigeria’s Mavin Records and her own 323 Entertainment), a songwriter (for the likes of Monica and Fantasia) and a backing vocalist (for Whitney Houston, George Michael and Mary J. Blige).
See their Photos below;
1. Tiwa Savage
3. Mr Eazi