Mo Abudu, the visionary behind EbonyLife TV, has established herself as a prominent producer, delivering notable films like “Fifty,” “The Wedding Party,” and “Oloture.” However, she expresses a strong aversion to labeling these works as Nollywood films due to her discontent with the term’s historical implications.
In a candid interview with Deadline, Abudu, alongside renowned African-American Hollywood star Idris Elba, sheds light on their recent co-production partnership deal. During the conversation, Abudu expresses her disdain for the term “Nollywood” and its association with a certain era of filmmaking.
According to Abudu, the term originated when a Canadian journalist visited Nigeria and casually coined the name. Ever since, it has been ingrained in the industry’s lexicon. However, she firmly believes that the term does a disservice to the rich and diverse talent within African and Nigerian cinema.
Abudu advocates for alternative descriptors such as “African filmmakers” or “Nigerian filmmakers,” emphasizing the need to move beyond the confines of the Nollywood label. She believes that by positioning Nigerian cinema on a global scale, the industry can redefine its identity and showcase its true potential.
The partnership between EbonyLife TV and Elba’s Green Door Pictures signifies Abudu’s unwavering commitment to elevating Nigerian filmmaking to international heights. She recognizes the importance of collaborating with someone like Elba, who not only understands the nuances of African filmmaking but also shares her vision of exporting African stories to the world.
While acknowledging the budgetary constraints faced by African filmmakers, Abudu’s ambition is to create an impactful blockbuster that captivates global audiences. She believes that through collaborations and partnerships, Nollywood can witness significant growth in local projects, as well as increased incomes and revenues.
Abudu’s unwavering dedication to expanding the reach of Nigerian cinema underscores her position as a trailblazer in the industry. With her innovative approach and determination, she continues to pave the way for the growth and recognition of African filmmakers on the international stage.