The astonishing price tag for Nigerian Afrobeat sensation Davido’s endorsement has been unveiled by his team, standing at an impressive $5 million (equivalent to a staggering N2.3 billion) for a year-long partnership.
Tech maestro and Billpoint CEO, Linus Williams, recently took to Instagram to share the astounding cost of securing Davido as an ambassador for his company.
Williams shared a screenshot of the response he received from Davido’s team, titled “Re: Endorsement Deal Inquiry.” The message stated, “Hello Mr. Williams, thank you for your email. Davido’s endorsement fee is $5 million for a full calendar year and is subject to review at the end of the endorsement period. Kindly let me know how you would like to proceed.”
Initially, the tech guru had prepared a jaw-dropping sum of N150 million (approximately $205,000) to bring Davido on board as a brand ambassador. However, this hefty amount paled in comparison to the artist’s lofty demands.
In his Instagram post, Williams shared his disbelief, exclaiming, “We finally gave up when we got this response from his team. Who do you think we should sign to the Billpoint family with $205k? I never knew endorsement deals could cost this much!”
The revelation of Davido’s colossal endorsement price has sparked a frenzy among fans, industry insiders, and aspiring brands. The sheer magnitude of this investment showcases the immense value and influence of the multi-talented superstar, leaving many in awe of his financial prowess.
In the world of Davido, endorsements come at an unprecedented price, making him an elite brand ambassador sought after by only the boldest of companies.