Veteran rapper Michael Ugochukwu Steven, better known as Ruggedman, has expressed his concern that contemporary Nigerian music lacks meaningful messages. He believes that many Afrobeats singers prioritize catchy beats over the lyrical content of their songs.
In a recent interview with Hip TV, Ruggedman, also known as Rugged D’Baba, encouraged the new generation of Nigerian artists to incorporate consciousness in their music. He emphasized that not everyone should follow the same path and that diversity in music is essential. Those who want to create conscious music with meaningful messages have the opportunity to inspire others who focus on danceable beats.
Ruggedman acknowledged the global popularity of Afrobeats, with millions of listeners, including non-Nigerians, enjoying Nigerian music. He urged prominent artists like Wizkid, Burna Boy, Davido, Tems, and Rema, to recognize the immense power they hold with their influential platforms. By infusing consciousness, peace, creativity, and positivity into their music, these artists can reach millions of people and make a meaningful impact. Ruggedman hopes that these talented artists will consider using their popularity to spread important messages through their songs, even as they continue to entertain with dancing and Amapiano tunes.