The chocolate City music group of Nigeria which was formerly headed by the talented rapper M.I Abaga which is now under the control of DJ Lambo has announced his new patnership with American giant, Warner Music Group on Thursday March 28, 2019.
The music label said the new partnership will grow the reach of African artists around the world and also create new opportunities for global superstars in the region. The music Group CEO, Audu Maikori in his statement said;
“The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds — curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brands.At Chocolate City , we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth,” said Audu.
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Warner Music Executive VP Eastern Europe, Middle East and Africa Alfonso Perez Soto, also said;The music scene in Nigeria is so rich and diverse that it’s important that we develop bespoke entrepreneurial strategies.At the same time, we’ll keep in mind the lessons learned from other emerging markets, for instance Latin America where we successfully broke local artists globally.
We have great affinity with Chocolate City ’s creative and ambitious approach and we’re excited about Warner’s role in bringing to life their vision of taking their music worldwide.”